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Resource Hub

Welcome to Flytedesk’s resource hub. Here, you’ll find all of the resources we have available for student media organizations. These resources will help you make actionable changes and see impact across your organization, but we focus on four core topics, based on the Local Independent Online News Association's pillars of sustainability:

Journalistic Impact

We want to help student media organizations reach their core audiences and increase their journalistic impact. Here, you'll find materials about audience engagement, SEO, promotions and marketing, and more.

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Operational Resilience

Student media teams face unique challenges like staff turnover, limited resources, and outdated systems. Our resources, tools and tips are designed to help you stay organized and adaptable through these common hurdles.

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Financial Health

Building sustainable revenue streams is crucial for student media organizations. Whether through national advertising opportunities, local ad sales, fundraising or other avenues, we provide guidance to help strengthen your financial foundation.

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Experience & Education

Student media serves a dual purpose: delivering quality journalism while providing valuable learning opportunities. We offer resources that support both student leaders and professional staff in fulfilling this educational mission.

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All Articles

Explainer: Who’s got the ball?

Roles and responsibilities found in successful student media organizations

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How-To Guide: FOIA Your School for Email Addresses

Public records requests can help you add every student on your campus to your email newsletter

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Explainer: Audience metrics that matter both in your newsroom and to advertisers

What are audience metrics, and how to optimize for them

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Explainer: Media Kit Must-Haves

What to include in your media kit for a stellar, comprehensive guide to advertising with your publication.

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How to Build a Better Media Kit

Learn more about common pitfalls in creating a media kit and how to avoid them.

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