At Flytedesk, we want to help student media organizations reach their core audiences and increase their journalistic impact. Our resources and programming below explore topics and best practices as they relate to audience engagement, SEO, promotions and marketing, and more.

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Journalistic Impact

How-To Guide: Creating headlines that deliver

Barbara Allen's guide on how to craft impactful and interesting headlines, and why it matters

Journalistic Impact

Explainer: A guide to defining your audience

Here’s how to identify and talk about the specific audiences your student media organization is serving

Journalistic Impact

Explainer: A guide to audience research

A step-by-step guide to surveying your campus to gather actionable data for your editorial and business teams

Journalistic Impact

How-To Guide: FOIA Your School for Email Addresses

Public records requests can help you add every student on your campus to your email newsletter

Journalistic Impact

Explainer: Audience metrics that matter both in your newsroom and to advertisers

What are audience metrics, and how to optimize for them

Additional Resources

Are you looking for more resources to help your student media organization’s journalistic operation? We recommend the following Flytedesk partners:

The College Media Association
The Associated Collegiate Press
CollegeJournalism.org

Didn’t find information on a topic you’re looking for? Suggest a topic here or schedule a call.