The concept behind flytedesk isn’t all that complicated. Advertisers spend $70B each year targeting 18-24 year olds and split their budgets mostly between ads on TV and ads online. But when they’re 18-24, they are in school, on campus – and 63% of them block ads online and 57% of them don’t have cable. In short, as much as advertisers target them, they aren’t reaching them.
We’re student media nerds, with deep roots in college marketing. Before flytedesk, the $6B in ad inventory on college campuses – split between college newspapers, campus out of home, student sites, sports arenas, and more – wasn’t accessible at scale. What used to take months to find, contract, and manage – flytedesk does in 5 minutes. That opens up a new world of opportunities to the partners we work with today.
We’ll always be college newspaper nerds – and that informs all we do. We know our audience better than anyone else and that allows us to reach that audience where it matters most. It’s our mission to build the financial engine of student media by solving the biggest pain point in advertising.