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Insights

Here, you'll find the research and reports we've developed in collaboration with college students from across the country, with student media in mind. These resources offer insight into students' spending habits, behaviors, and values and provide guidance on how to apply this information to your student media operations.

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How a global pandemic has shaped college students' perspectives on health

COVID-era teens have grown into health-conscious adults.

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How to help students navigate the ever-changing job market.

Steering uncertainty about their careers

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How college students are reshaping community

Here’s how student media can capitalize on the “COVID Generation,” prioritizing in-person connections over digital ones

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