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The latest and greatest in college media

We're committed to building a financially secure future for student journalism; and to helping student media innovate in order to educate the next generation of journalists, salespeople, and citizens. Use this blog as a resource for your paper, and never hesitate to reach out to us at hello@flytedesk.com
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Considering starting an email newsletter? Start here!

Email newsletters are a great way to engage your audience via channels outside of the traditional print and digital. It can be intimidating to get started, but most student media offices find that it’s worth the effort.

flytedesk publisher
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Editorial vs. Business

The editorial and business side of student media are like Jim and Dwight in The Office: you both work hard to sell papers and you sometimes put each other’s stuff in Jell-O. (We’ll let you decide who is who in this metaphor.)

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Digital 101

CPM? CPD? 300x250? Digital advertising is complex and has tons of jargon. Here's a quick and handy guide to get you the basics, and stay tuned for Digital 201 where we dive deeper into more complex concepts.

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Reads of the Week, April 6: History & Mystery

Forgotten resistance in Oxford, remembered resistance in Memphis #MLK50. Plus, the story that many believe caused a mysterious newspaper disappearance...

Design
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'Snapchat Producer:' inside a new role at The Batt

Katy Baldock and Sarah East pioneered the social media desk at The Battalion, which produces The Batt's Campus Publisher Story with Snapchat. I interviewed them about how they developed their team, where they get inspiration, what tools they use, and what elements make for a well-designed, engaging Snap story.

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Study shows student media partnerships are key to producing successful media graduates

A CU Boulder study found that entry-level journalists lack basic reporting skills. Student media organizations may be the key educational tool colleges need to produce well-rounded, competitive media grads.

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Think being a "small school" makes you less attractive to national advertisers? Think again

Number of impressions doesn't always equal audience reach. There are factors national buyers look for in which small schools dominate, or even have an advantage over large or medium-sized schools.

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The now-fallen Odyssey was never out to empower student media

Instead of banding together the existing network, they tried to build a whole new one, turning the talent spigots away from the brand of the college and toward a self-serving megabrand. They pitted themselves directly against student media, stealing talent and engagement.

Editorial
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How student papers are adopting the ‘Humans of…’ page

Inspired by Humans of New York's street-interview profiles, here’s how four “Humans of” page-runners at college papers keep their “Humans” communities alive and thriving.

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Q&A: Mark Maremont, Pulitzer Prize-winning investigative journalist

We spoke with Mark about journalism careers, covering the world of higher education and, of course, investigative reporting. Plus, a bonus "war story" from the field.

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