Editorial vs. Business
The editorial and business side of student media are like Jim and Dwight in The Office: you both work hard to sell papers and you sometimes put each other’s stuff in Jell-O. (We’ll let you decide who is who in this metaphor.)
The editorial and business side of student media are like Jim and Dwight in The Office: you both work hard to sell papers and you sometimes put each other’s stuff in Jell-O. (We’ll let you decide who is who in this metaphor.)
Email newsletters are a great way to engage your audience via channels outside of the traditional print and digital. It can be intimidating to get started, but most student media offices find that it’s worth the effort.
CPM? CPD? 300x250? Digital advertising is complex and has tons of jargon. Here's a quick and handy guide to get you the basics, and stay tuned for Digital 201 where we dive deeper into more complex concepts.
Forgotten resistance in Oxford, remembered resistance in Memphis #MLK50. Plus, the story that many believe caused a mysterious newspaper disappearance...
"I’m not an expert on how each of the 50 states handles public records request, but I’m going to do my best to give you a play-by-play on what to do." Cody Boteler, former editor at The Towson Towerlight
Katy Baldock and Sarah East pioneered the social media desk at The Battalion, which produces The Batt's Campus Publisher Story with Snapchat. I interviewed them about how they developed their team, where they get inspiration, what tools they use, and what elements make for a well-designed, engaging Snap story.
What would happen if your news organization removed commenting ability from its website? We outlined some of the pros and cons.
We spoke with Mark about journalism careers, covering the world of higher education and, of course, investigative reporting. Plus, a bonus "war story" from the field.
Inspired by Humans of New York's street-interview profiles, here’s how four “Humans of” page-runners at college papers keep their “Humans” communities alive and thriving.
Number of impressions doesn't always equal audience reach. There are factors national buyers look for in which small schools dominate, or even have an advantage over large or medium-sized schools.
Instead of banding together the existing network, they tried to build a whole new one, turning the talent spigots away from the brand of the college and toward a self-serving megabrand. They pitted themselves directly against student media, stealing talent and engagement.
We sat down with David Simpson, known by @adviserdavid on Twitter, to ask about his experience advising student papers, his opinion on current trends in journalism and his advice for student journalists.
A CU Boulder study found that entry-level journalists lack basic reporting skills. Student media organizations may be the key educational tool colleges need to produce well-rounded, competitive media grads.
Email newsletters are a great way to engage your audience via channels outside of the traditional print and digital. It can be intimidating to get started, but most student media offices find that it’s worth the effort.
The editorial and business side of student media are like Jim and Dwight in The Office: you both work hard to sell papers and you sometimes put each other’s stuff in Jell-O. (We’ll let you decide who is who in this metaphor.)
CPM? CPD? 300x250? Digital advertising is complex and has tons of jargon. Here's a quick and handy guide to get you the basics, and stay tuned for Digital 201 where we dive deeper into more complex concepts.
Forgotten resistance in Oxford, remembered resistance in Memphis #MLK50. Plus, the story that many believe caused a mysterious newspaper disappearance...
Katy Baldock and Sarah East pioneered the social media desk at The Battalion, which produces The Batt's Campus Publisher Story with Snapchat. I interviewed them about how they developed their team, where they get inspiration, what tools they use, and what elements make for a well-designed, engaging Snap story.
A CU Boulder study found that entry-level journalists lack basic reporting skills. Student media organizations may be the key educational tool colleges need to produce well-rounded, competitive media grads.
Number of impressions doesn't always equal audience reach. There are factors national buyers look for in which small schools dominate, or even have an advantage over large or medium-sized schools.
Instead of banding together the existing network, they tried to build a whole new one, turning the talent spigots away from the brand of the college and toward a self-serving megabrand. They pitted themselves directly against student media, stealing talent and engagement.
Inspired by Humans of New York's street-interview profiles, here’s how four “Humans of” page-runners at college papers keep their “Humans” communities alive and thriving.
We spoke with Mark about journalism careers, covering the world of higher education and, of course, investigative reporting. Plus, a bonus "war story" from the field.