Frequently Asked Questions

Looking for more answers? Contact us at help@flytedesk.com

I think I get what flytedesk is, but tell me one more time so I don't have to go back to the home page?

Flytedesk is an automated ad buying platform that aggregates all the advertising on college campuses and makes it easy to buy in a single platform. It’s a marketplace, the best ad inventory to reach millennials 18-24 on one side, advertisers on the other.

How does targeting work?

If you can think to target by it, you can target by it. DMA, City, State, Zip Code, Demographics, Interests… we have over 50 data points so you can reach your intended audience. Since much of our opportunities are campus wide, it’s probably useful to think of “campus” as your basic unit of measurement.

Where else can I buy this ad space?

We are the only technology company in the space. You could call each inventory provider yourself (expensive even for a handful of campuses and impossible at scale) or pay a youth marketing agency to call them for you (really expensive even for a handful of campuses and really, really, ludicrously expensive at scale). You could probably indirectly find some of our digital inventory through a traditional DSP but 95% of our inventory is only available here.

How much does it cost?

Typically, we charge 10% above a lowest guaranteed rate. The inventory we make available was previously so fragmented that the overhead to buy it might cost more than the media itself. Through our technology we can bring it to you for a fraction of the cost.

I think I get what flytedesk is, but tell me one more time so I don't have to go back to the home page?

Flytedesk is an automated ad buying platform that aggregates all the advertising on college campuses and makes it easy to buy in a single platform. It’s a marketplace, the best ad inventory to reach millennials 18-24 on one side, advertisers on the other.

How does targeting work?

If you can think to target by it, you can target by it. DMA, City, State, Zip Code, Demographics, Interests… we have over 50 data points so you can reach your intended audience. Since much of our opportunities are campus wide, it’s probably useful to think of “campus” as your basic unit of measurement.

Where else can I buy this ad space?

We are the only technology company in the space. You could call each inventory provider yourself (expensive even for a handful of campuses and impossible at scale) or pay a youth marketing agency to call them for you (really expensive even for a handful of campuses and really, really, ludicrously expensive at scale). You could probably indirectly find some of our digital inventory through a traditional DSP but 95% of our inventory is only available here.

How much does it cost?

Typically, we charge 10% above a lowest guaranteed rate. The inventory we make available was previously so fragmented that the overhead to buy it might cost more than the media itself. Through our technology we can bring it to you for a fraction of the cost.

How do I sign up?

Just click the Sign Up button in the header and and you'll be on your way. If you have a type of inventory we haven’t worked with before we’ll figure out how to make it play nicely in our ecosystem.

How much do you take?

Typically, we take a 20% commission off your lowest guaranteed rate (if it’s not biddable). That gives our advertisers the confidence to buy from our platform and aligns our interests – we only make money when you do. We’ve benchmarked our split at the favorable side of industry standards.

Who are your competitors?

We are the only tech company in the space. Hell, we’re one of the few adtech companies that operates across channels in pursuit of an audience rather than inventory type.

I'm skeptical because of all the terrible companies that have been in this space before. Why should I trust you?

Aggressively asked but a really important question. We started flytedesk, in part, because of the agencies and companies looking to make a buck off us in college. Flytedesk was founded at a college newspaper by our CEO who is obsessed with college papers. It’s the tools we always needed, but never had, built by people who put student media first.

How do you make money?

We sell ads using the prices that you give us from your media kit, and take a 20% commission when we sell an ad on your behalf. We see ourselves as part of your organization and we always paid our sales reps 20% in college. We just happen to go after revenue you couldn’t get on your own.

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