New Feature

New: Digital Analytics

January 18, 2021

You can now access analytics for your flytedesk Digital units!

We know you've been asking for a way to see impressions, clicks, and other analytics for the digital units you've installed through flytedesk. With that in mind, we're so excited to announce the release of our new Digital Analytics page! This page enables you to see average and total impressions/clicks/unique visitors/CTR over time, filter to a specific unit/customer/order/ad, export your ad analytics, and visualize analytics through filterable charts and graphs.

Analytics Page

In your main left sidebar menu, you'll find a new page called Digital Analytics. From here, you can access analytics for any flytedesk digital units you've installed on your organization's website. The totals chart will show you total impressions, clicks, click-thru rate, and unique visitors. Additionally, there are three visualizations on this page with more details about analytics over time, so you can see if your digital ads spiked in impressions or clicks. You can also filter to get specific totals/visualizations per unit, date range, ad, order, and other parameters. Learn more about analytics.


There are 4 metrics available on your Analytics page:

  • Impressions (100% viewable, >50% viewable, >0% viewable)
  • Clicks
  • Click-thru rate (100% viewable, >50% viewable, >0% viewable)
  • Unique visitors

Using filters, you can pull monthly/daily averages for any of these stats over a time period. You can also export them for all the ads you've run. Learn more about how metrics are calculated.