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Journalistic impact

How-To Guide: Creating headlines that deliver

Barbara Allen's guide on how to craft impactful and interesting headlines, and why it matters.

October 30, 2025

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Headlines are your first chance to catch your reader's attention, and when done right, can increase readership.

How-To Guide: Creating headlines that deliver

Barbara Allen from CollegeJournalism.org explains what makes a headline impactful and how you can start writing better headlines today.

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