Trojan Case Study
Trojan is a thought leader on sexual health and part of that is educating on issues around sexual consent. They sought to spark important conversations in campus communities and used flytedesk to seed those conversations where students were most engaged.
97 ads placed in 51 campuses
Included 25 states
The campaign enjoyed overwhelming positive feedback and students expressed gratitude to Trojan for creating the space to have these important conversations. The creative content fit in with how the papers were approaching the issue and Trojan strengthened it’s position as a thought leader on sexual health on campus.
Dr. Pepper Case Study
Dr. Pepper wanted to capitalize on the popularity of their featured character, Larry Culpepper, during Halloween. 330 Larry Culpepper costumes were distributed to 8 campuses nationwide. Plus we took out a full page of the college newspaper to generate excitement for the ‘real’ Larry Culpepper showing up at University of Wisconsin-Madison on game day.
Total costumes delivered
At University of Wisconsin, Madison
Dr. Pepper now has hundreds of loyal enthusiasts across the country and earned valuable national television time for a fraction of the cost. All 330 students volunteered to wear the costumes for free. Results included national TV spotlights during NCAA football games, features on ESPN.com and tweets by Bill Hancock, Executive Director of College Football Playoffs.